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About Produce with Purpose

Learn a little about the story behind food for people not profit.

Rick Slager’s father was an avid gardener, so he grew up growing food. In fact, he recalls that the highlight of every year revolved around procuring seed catalogs and planning out the gardens for the season.

But it wasn’t until later in life, after spending much of his career running a lawn and landscaping business that he found himself turning to farming as a second career. In fact, he describes the decision as “a bit of a midlife crisis.”

He’d taken the opportunity to travel and work in West Africa for a year. While he was there, he dipped
his toes into work with nonprofits in the agricultural sector. The experience was inspiring. But it also
made him realize that, in order to make a difference, he needed to glean real life experience in
farming to adequately equip himself for the issues faced by farmers in more remote areas. So, in
2010, he founded Produce with Purpose, a farm borne of his passion for food, his love for teaching
people how to make use of farm fresh produce and his desire to make that food accessible to
people from all walks of life.

He began with two tillable acres of his own land, renting out additional acreage as needed, and he
approached the work with a simple philosophy: put more into the soil than you take out of it and, in
doing so, you’ll create strong, healthy plants that can naturally fend off insects and disease. Along
the way, he developed an affinity for storage vegetables including carrots, specialty potatoes, beets,
parsnips and celery root. For years, he farmed as many as 21 acres, selling produce to consumers
through farmers markets as well as a traditional community supported agriculture program (CSA),
which he upgraded to a build-your-own-box model in 2015 to stay ahead of the competition. He also
built relationships with local chefs, many of whom became loyal, long-term customers. Slager credits
his relationships with chefs with providing not only as much as 75% of his yearly income, but also
collegiality and a much-needed social outlet after spending his day “in the field with the crickets.”

Things changed dramatically in 2020, as chefs were forced to pivot in response to the challenges of the COVID-19 pandemic. Restaurant business dwindled and staffing issues challenged farm operations. So, Slager adjusted his business model, reducing his acreage and launching home delivery for customers in the Fox Valley and Green Bay areas. The move not only pulled his business through the pandemic, but gave him a robust new way to reach consumers with farm fresh produce.

Slager, who began farming in his 50s, notes that his days working in the field are likely limited. However, he says his days of providing access to farm fresh food are just beginning. In fact, he’s working toward developing a food hub in the Fox Valley area which aims to streamline distribution for smaller farms located between Green Bay, Wisconsin and Chicago, Illinois, making it easier for them to deliver their products to consumers, restaurants and retailers

Read more in "Wisconsin Foodie" by Jessica Smith

Click Here to purchase the book on amazon.

Fresh. Local. Four seasons. It seems impossible in Wisconsin, but you are able to check all those boxes, and even have them delivered to you, with help from Produce with Purpose.

Wisconsin Foodie: A Small Town Reborn Through Food

Fresh. Local. Four seasons. It seems impossible in Wisconsin, but you are able to check all those boxes, and even have them delivered to you, with help from Produce with Purpose.